Evergent Lightbulb FullColour
Evergent Enterprises Inc.

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How to use this guidelines document

The purpose of this guide is to help maintain the organizational visual identity throughout all brand materials and design. It provides the tone for internal and external communications to create a consistent image.

It explains how to use our logos, colours, typography, graphics and images in a consistent way.

Primary Logo

The Evergent logo is an activating mark that shows the professionalism and energy of the brand. It depicts both journey pathways and the idea of guiding light. With soft edges and rounded curves, the logo evokes a welcoming and approachable tone while being clean and professional.

This is the primary logo for Evergent and should be used whenever possible. It includes the descriptor “Transform Activate.” It can be used without the descriptor if a similar tagline is being used in a design.

Depending on production method or design, the logo can be used in the different colour variations shown on page 7.

Evergent Horizontal FullColour

Secondary Logo

The secondary, vertically aligned version of the Evergent logo can be used when it better suits the design or application.

Depending on production method or design, the logo can be used in the different colour variations shown on page 7.

Evergent Vertical FullColour

Logo Icon

The logo icon can be used as a stand alone mark for Evergent.

On external communications and designs, the full name “Evergent” should be visible or represented somewhere in relation to the logo icon.

A use-case example for the logo icon is a social media profile image. The small size of the profile image lends itself better to this variation of the logo. It will fill the space best and be more legible. The full company name can still be represented on the name of the account or on the page.

Depending on production method or design, the logo icon can be used in the different colour variations shown on page 7.

Evergent Lightbulb FullColour

Colour Variations

The logo should be used in full colour (yellow and blue) or semi-reverse (yellow and white) whenever possible.

Where production method or design requires it for legibility, it can be used in reverse (all white) or as one colour (blue).

Download All Logos
Evergent Horizontal FullColour
Evergent Horizontal SemiReverse
Evergent Horizontal White
Evergent Horizontal DarkBlue
A handsome and confident Chinese Asian businessman sits on the chair and has a chat with his team during the day. He is enjoying a hot beverage while he talks animatedly to his colleagues.

Colour Palette

Bold & bright – showing depth, change, and the spark of new beginnings.

Evergent’s brand palette is grounded with a deep navy blue. It shows off and contrasts with the golden yellow in the logo. These colours speak to the concepts of activation, guidance, and transformation. They are calm, confident, and professional.

The secondary colours support the main logo colours. They are used to further evoke concepts of transformation and bring excitement to the palette. They are primarily used in soft gradients to act as emanating light when paired with the deep blue background.

Primary Colour Values

All the colours are intended to compliment one another and provide contrast, warmth and depth to the brand in a sophisticated way.

The primary brand colours are the logo colours, Golden Glow, and Nexis Navy. These should be the main colours used to represent Evergent. The rest of the palette should not be used without the use of both logo colours.

Pantone and CMYK values can be used when printing or physically producing materials. RGB and HEX values are intended for onscreen or digital uses.

Golden Glow

Nexis Navy

Luminary Lemon

Transform Tangerine

Future Fuchsia

Vivid Violet

Logo Colour Tints & Shades

Only full tints of the primary colours should be used on the logo. Lighter tints, shades, or opacities of these colours can be used where it’s needed for communication and representation on graphics.

Golden Glow 80%

Golden Glow 60%

Golden Glow 40%

Golden Glow 20%

Nexis Navy 80%

Nexis Navy 60%

Nexis Navy 40%

Nexis Navy 20%

Primary Colour Tints & Shades

Lighter tints, shades, or opacities of these colours can be used for communication and representation on graphics.

Luminary Lemon 80%

Luminary Lemon 60%

Luminary Lemon 40%

Luminary Lemon 20%

Transform Tangerine 80%

Transform Tangerine 60%

Transform Tangerine 40%

Transform Tangerine 20%

Future Fuchsia 80%

Future Fuchsia 60%

Future Fuchsia 40%

Future Fuchsia 20%

Vivid Violet 80%

Vivid Violet 60%

Vivid Violet 40%

Vivid Violet 20%

Secondary Colour Values

The secondary colour palette is intended to support the primary brand colours. They are cooler tones intended to pair well with the logo colours, and primary palette.

When use-cases arise where additional or specific colours are needed, these colours can be used. The secondary colours should not be used without a primary brand colour present.

Pantone and CMYK values can be used when printing or physically producing materials. RGB and HEX values are intended for onscreen or digital uses.

Innovative Indigo

Brilliant Blue

Limelight

Energetic Emerald

Strategy Silver

Corporate Cloud

Secondary Colour Tints & Shades

Lighter tints, shades, or opacities of these colours can be used for communication and representation on graphics.

Innovative Indigo 80%

Innovative Indigo 60%

Innovative Indigo 40%

Innovative Indigo 20%

Brilliant Blue 80%

Brilliant Blue 60%

Brilliant Blue 40%

Brilliant Blue 20%

Limelight 80%

Limelight 60%

Limelight 40%

Limelight 20%

Energetic Emerald 80%

Energetic Emerald 60%

Energetic Emerald 40%

Energetic Emerald 20%

Roc Grotesk

Roc Grotesk is modern sans-serif typeface packed with character. It’s primarily used for headings or featured text in Evergent’s branding. The Regular weight should be used for headings. If emphasis is needed on a sub-heading or word, then a heavier weight such as medium or bold can be used.

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Soleil

Soleil has geometric, carefully designed letterforms that clean and easy to read. This makes it a great pairing with Roc Grotesk and is primarily used for body copy, paragraphs and long-format text in Evergent’s brand.

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How to Style
Typography

Typography plays a large role in establishing visual language. It helps set the tone of communication and aids in providing clarity, style, and character. For a consistent style, follow the suggestions
on this page.

Roc Grotesk is used for headings or large featured text or messages. Soleil is used for long format text such as body copy or paragraphs. It supports and compliments Roc Grotesk.

Headings and titles can be set in sentence case. Primarily use the Regular weight for headings. Where emphasis is desired, you can use italics to draw attention to certain words or key pieces of information.

Paragraphs and other text should also be primarily used in Regular weight. Heavier weights (such as Medium, Semi, or Bold) can be used for emphasis on single words, key pieces of information, or short phrases.

For contrast and accessibility, use Nexus Blue (or darker shades of the colour) on yellow and white backgrounds. Use white text on dark blue backgrounds.

Example text

Elevating organizations from within to deliver long-lasting impact.

Change is hard. Adjusting to new digital realities can be difficult, especially if the ways we’ve approached things in the past have been successful in getting us to where we are today. Possible pathways forward can be overwhelming.

Brand Graphics: Pathway Curve

A curved shape can be used to accent images, or as a graphic element on a page.

The yellow curve acts as a visual pathway. It can either guide the eye around an image or be paired with content and create a pathway or journey for sharing information.

Images can be masked in a circular shape to help create a consistent style in Evergent’s brand.

Evergent Image and Shape Lockup

Brand Graphics: E Curve

This secondary “e” curve is adapted from the logo. It can be used as a subtle background graphic to add depth and interest to designs.

Evergent background E Curve

Brand Graphics: Glow

The idea of light is a strong concept throughout Evergent’s brand. using the secondary colours, soft pulses of colourful light can be used as a brand graphic. It can be used primarily in backgrounds or behind images for emphasis.

Evergent Colourful Glow